Branding for a FinTec / 2017–2020
Portfolio brochure
Concept and implementation
Photos: Andreas Zitt
Eight-color printing, hot foil relief stamping, press cut / Paper: Gmund Original, Fedrigoni Symbol Card 2side
![](https://cdn.myportfolio.com/354141f1eab1707eaef656cf1df931ef/27feb55a-aaff-4042-af0a-22781cf02c0f_rw_3840.png?h=dc263324441a2f89ba10e6d4d1bb0a65)
![](https://cdn.myportfolio.com/354141f1eab1707eaef656cf1df931ef/0a010c18-672d-4b3b-8cf8-e5f1facbe57a_rw_3840.png?h=f0e7524e3392d69300cadf7e11a8f070)
Logo
Concept and implementation
![](https://cdn.myportfolio.com/354141f1eab1707eaef656cf1df931ef/2a7022c1-643b-4ebd-9903-f9911592ba1b_rw_3840.png?h=59ebd6f597debd60094169189ae99d19)
![](https://cdn.myportfolio.com/354141f1eab1707eaef656cf1df931ef/6edede37-1736-4d2c-a0b0-12b35106f3ca_rw_1920.gif?h=bf4743c1ad2686bbc513465502506a8c)
Design process / animation
![](https://cdn.myportfolio.com/354141f1eab1707eaef656cf1df931ef/e89ba7ae-ecdb-460d-9cf9-ef9ed6e3519f_rw_3840.png?h=bd643f7500535f952cda33fd1a482d60)
Short logo, app icon, favicon
Implementation (concept by Hannes Tscharner)
![](https://cdn.myportfolio.com/354141f1eab1707eaef656cf1df931ef/f282edd7-8c0b-4965-8ec9-ae14b872eaba_rw_1920.gif?h=04b808fbfb8b138a113c1780f7cca885)
![](https://cdn.myportfolio.com/354141f1eab1707eaef656cf1df931ef/a30dc903-e3bd-4887-a9f6-68385bfafe31_rw_3840.png?h=f432a6ec173acfb1698ba6888deb0dab)
![](https://cdn.myportfolio.com/354141f1eab1707eaef656cf1df931ef/658bd179-05b3-4277-921e-14f8ffdbb5cc_rw_3840.png?h=d0f18423d1280e88f5ac8005361e6d55)
Colors
Implementation (concept by Hannes Tscharner)
![](https://cdn.myportfolio.com/354141f1eab1707eaef656cf1df931ef/0a9f07dc-3b26-4980-b360-556c5ea0db34_rw_3840.png?h=d2776057c4e9cae38d0ffddb60d2177d)
Typography
![](https://cdn.myportfolio.com/354141f1eab1707eaef656cf1df931ef/1d732810-24ed-4c7b-80d9-1f28bc9f14fb_rw_3840.png?h=2301e8968d87fdc1e89fbe11c1792490)
Icons
Implementation (concept by Hannes Tscharner)
Editable stroke
![](https://cdn.myportfolio.com/354141f1eab1707eaef656cf1df931ef/f8ed7b61-dc09-42de-bf3d-7dc6c38037a1_rw_1920.gif?h=654fc27561e775c3c02caff11846f797)
Stationery
Concept and implementation
Paper: Gmund Original, Fedrigoni Symbol Card 2side
![](https://cdn.myportfolio.com/354141f1eab1707eaef656cf1df931ef/9ad02363-d95d-455a-a95c-51a6f8a862c4_rw_1920.gif?h=a386444bc4dd2d25abb860dc2626317a)
Folder
Concept and implementation
Three-color printing (PANTONE) / Paper: Fedrigoni Symbol Card 2side, Gmund Original
![](https://cdn.myportfolio.com/354141f1eab1707eaef656cf1df931ef/9ebae6b6-6761-45a3-89bd-78b50faa1126_rw_3840.png?h=60c6d46e0694e8833483d0aa5fdb565e)
Office material
Concept and implementation
Two-color printing (PANTONE and Euroscale), some with colored edge
![](https://cdn.myportfolio.com/354141f1eab1707eaef656cf1df931ef/0815b90f-6595-4c65-a8da-a1d280d8343a_rw_3840.png?h=d72f54d38412db7609f7f8d8014ffc05)
Brochures
Concept and implementation (portfolio brochure)
Implementation (white papers, fact sheets) by Melanie Ibl and Kral und Kral
![](https://cdn.myportfolio.com/354141f1eab1707eaef656cf1df931ef/989b3438-40bd-4e39-ab7f-62f5970bec9c_rw_3840.png?h=7f270ce4ec1128ac209cb987dbc2c028)
![](https://cdn.myportfolio.com/354141f1eab1707eaef656cf1df931ef/721a9e4e-9bd0-428c-a627-3d3853d95aaa_rw_1200.png?h=e82bd0466c02b2ee5ebd9076615700be)
Illustration and Infographics
Concept and implementation
![](https://cdn.myportfolio.com/354141f1eab1707eaef656cf1df931ef/eb783688-b00a-458c-a578-378fab9e28ee_rw_1920.gif?h=785e9fd3f50b27cbaeacba59892ac35d)
![](https://cdn.myportfolio.com/354141f1eab1707eaef656cf1df931ef/0c526393-f3ab-4f18-b881-4b009fd8c880_rw_3840.png?h=bb3dfcdd854299647330bbfab5ddff87)
Advertising
Concept and implementation
Photos: Andreas Zitt
![](https://cdn.myportfolio.com/354141f1eab1707eaef656cf1df931ef/b15df474-e23e-44b3-b76b-3a214924ec08_rw_3840.png?h=82b8b085f63ed5155cc03c18eca2dd40)
Apparel and merchandising
Concept and implementation
![](https://cdn.myportfolio.com/354141f1eab1707eaef656cf1df931ef/3caa8d12-6e58-4a9f-a9ec-4d58ba8476b7_rw_3840.png?h=cadcf4230a6954b64138b6630f6bc008)
Promotional flyer
Concept and implementation
Photos: Jonas Rühaak
Silk screen, laminated cardboard with integrated NFC chip / Paper: Gmund Action
![](https://cdn.myportfolio.com/354141f1eab1707eaef656cf1df931ef/fbd072e7-014f-46ce-8686-ea6d0e55ef93_rw_3840.png?h=4af17140410a5970bc48be5fe0fd67c1)
Interior design
A hommage to great inventors
Concept
![](https://cdn.myportfolio.com/354141f1eab1707eaef656cf1df931ef/6a0c9bb2-0524-46a6-ae31-6cd8711e2c89_rw_3840.png?h=d4a67d61c1dfe6e75d4e8bf98ad3174c)
![](https://cdn.myportfolio.com/354141f1eab1707eaef656cf1df931ef/93cdddec-2ac5-4caa-a6b7-cfaac0aa5baf_rw_3840.png?h=72e6a08ed763c7426eb79f3b68955b4c)
![](https://cdn.myportfolio.com/354141f1eab1707eaef656cf1df931ef/65fa5ec4-ea52-44d8-9afd-0fb218c372fa_rw_3840.png?h=575b2eae02f21f873f18fc5fc9051a2d)
![](https://cdn.myportfolio.com/354141f1eab1707eaef656cf1df931ef/6a71c152-868d-42e1-b633-123fcc989216_rw_3840.png?h=f052200246e550b85c0f90714fc20a3d)
![](https://cdn.myportfolio.com/354141f1eab1707eaef656cf1df931ef/0ed6c06f-f1db-435f-8f36-05d8dfbdfbd4_rw_3840.png?h=a8b2dbe7107607decf0856ec74e13b64)
![](https://cdn.myportfolio.com/354141f1eab1707eaef656cf1df931ef/7f4ca603-8e23-483e-80f4-8d2ffce65c0c_rw_3840.png?h=e688477a9fa3df1aa430a659388c301f)
![](https://cdn.myportfolio.com/354141f1eab1707eaef656cf1df931ef/0b81f04c-cabf-4e4a-9cc7-855eaecda0f6_rw_3840.png?h=50857a5b6614eca6e0e92d904fc0cac7)
![](https://cdn.myportfolio.com/354141f1eab1707eaef656cf1df931ef/00396225-7fd1-4b83-a9d1-73ed55190225_rw_3840.png?h=cdd8f93b722b83bce5d7962a19e494fb)
Eric A. Johnson ⁄ touchscreen interface
Gottfried Wilhelm Leibniz ⁄ binary number system
Shigetaka Kurita ⁄ emojis
Katherine Johnson ⁄ mathematics genius who helped NASA put an astronaut into orbit around earth
Samuel F. B. Mors ⁄ morse code
Konrad Zuse ⁄ functional computer
Charles Babbage ⁄ punch card technology
Christopher Latham Sholes ⁄ QWERTY keyboard