![](https://cdn.myportfolio.com/354141f1eab1707eaef656cf1df931ef/ca088f7a-a71e-4d97-8c27-4659891123fb_rw_1920.gif?h=e09148f92697c3efe77572510d8af8a2)
WASD
Bookazine für Gameskultur
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Editorial Design
WASD is an ambitous independent magazine about video game culture. It explores the possibilities of creating a bold magazine—fresh designed on a small paper format. The design follows the classic book typography, which place a high priority on reading comfort, but with the benefits of an innovative and varied editorial design, including exciting layouts, beautiful illustrations, sophisticated infographics and partly experimentally typography.
Cover
![](https://cdn.myportfolio.com/354141f1eab1707eaef656cf1df931ef/feed1e48-5e82-430f-ac75-9cce138da34f_rw_1920.png?h=0895783bc8591165d2d3ca1c92f5b548)
![](https://cdn.myportfolio.com/354141f1eab1707eaef656cf1df931ef/923590bd-46c2-4b9d-bb24-8dba3e900244_rw_3840.png?h=c702c0ce2ffc5a7274b4724d3fe9ae76)
Layout
![](https://cdn.myportfolio.com/354141f1eab1707eaef656cf1df931ef/ec8e796d-c72b-4390-9d0b-6c8fd1667943_rw_1920.gif?h=34cd523459378c3be04fe77f96b51c33)
![](https://cdn.myportfolio.com/354141f1eab1707eaef656cf1df931ef/7eeccec7-cf45-4aa9-ae9c-9137ec416732_rw_3840.png?h=51151fe31aad108e795e04477986b790)
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Typography
![](https://cdn.myportfolio.com/354141f1eab1707eaef656cf1df931ef/7928bbb4-fd87-4df7-b1bb-a78e87b90ddf_rw_3840.png?h=b841d32ea913fb353644d742aa769123)
![](https://cdn.myportfolio.com/354141f1eab1707eaef656cf1df931ef/3056c75b-cd74-4ff9-86c8-bebb25de8473_rw_1920.gif?h=d3bd7dcc347ee9e6bc4e93264de47594)
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Serif Gothic
![](https://cdn.myportfolio.com/354141f1eab1707eaef656cf1df931ef/3b27d4b4-eb6e-4875-b57c-e1fd664e95c7_rw_1920.jpg?h=725caf83c72237ec3c87b72934a4532a)
![](https://cdn.myportfolio.com/354141f1eab1707eaef656cf1df931ef/8db02c89-eeab-4864-ac44-a0fcde905d54_rw_1920.jpg?h=bca27e4ef9135b327ee2c5ad9f7f6838)
![](https://cdn.myportfolio.com/354141f1eab1707eaef656cf1df931ef/ebb7458b-eff6-4126-996e-52e77eb90c2c_rw_1920.jpg?h=0bf30f597d82b2b3736c99bce5c0d21a)
Herb Lubalin created gorgeous ligatures for his famous typeface Serif Gothic but they were never digitised. For some quotes I dared a revival including some extensions of Lubalin’s original designs.
![](https://cdn.myportfolio.com/354141f1eab1707eaef656cf1df931ef/20e6a7bd-7936-4d02-8446-ead4991af822_rw_1920.png?h=4ed32135dd8c8bb4fd42e7432f48b7da)
Collages
![](https://cdn.myportfolio.com/354141f1eab1707eaef656cf1df931ef/8a43fecf-c945-49c1-8feb-ce03bd82a4ae_rw_1920.jpg?h=d2adc9d2bc3c009056e19c2ef7ab3e7e)
![](https://cdn.myportfolio.com/354141f1eab1707eaef656cf1df931ef/1c1df976-87af-4996-ada2-47c2a162c79c_rw_1920.jpg?h=1a956c9bb807e12e3d8fa6e82eeec392)
![](https://cdn.myportfolio.com/354141f1eab1707eaef656cf1df931ef/aeda2006-4a6d-4b52-a897-dea80f7be114_rw_1920.jpg?h=36c88b88f91c3731488806636f6842b8)
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Illustrations
![](https://cdn.myportfolio.com/354141f1eab1707eaef656cf1df931ef/ebe32b23-52c8-4d1a-b723-c766c1d811a7_rw_1920.png?h=12037ec547bf8555d664a11941836cc0)
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